So, How Have I Done So Far?

In case you were wondering, here are some of the results of my social media marketing campaign:

I am proud to say that we have successfully launched and promoted the industry’s first interactive career management site dedicated to the Medical Science Liaison (MSL) career within the pharmaceutical industry and marketed it entirely through Social Media channels. Since we started our company, I have been able to network and get MSL professionals from around the world involved with our social media campaigns. As a result, we were even featured at 3 international conferences in London and Berlin. In fact, we collaborated with a company called eyeforpharma.com on the creation of the first ever, international KOL program where my husband, Dr. Samuel Dyer was invited as a Featured speaker and a moderator at the meeting in Berlin. To utilize his expertise in the pharmaceutical field, we decided to also create and launch another website MSLCORPORATION.com to serve as a platform for MSL consulting and career management advice.

Building a Company With Social Media

And now, here are some analytic figures:

As I continued to network, implement the marketing strategy, and develop the business, traffic on our website increased of over 700% in the first quarter. Our statistical reports indicated successful global penetration of our social media campaign. So far, we have also increased the number of registered users through our extensive social marketing campaign resulting in a 70% increase in registered candidates within only 2 months. We not only increased the number of registered companies and recruiters by 43% within the first 2 months, but we also increased our sales (online job postings) by 30% from the previous month. After I created a sales letter and sent it to 1,200 MSL professionals globally (managers, HR, recruiters) we received a 25% increase of online registrations shortly after. Just from the previous month we were able to build relationships with 270 new customers, which is a 45% increase. Since we first launched we have initiated various promotion campaigns involving social media and press release announcements that have been featured in large media companies including PC Magazine.com.

This has been an intensive and interesting journey, but this initiative wouldn’t have been possible, or as successful without the help of new technologies and social media platforms.