Creating the first iPhone App

For the next step we decided to have an iPhone App created for the new company and this was significant because it would represent the first iPhone App ever for the Medical Science Liaison role.  I knew that this would be a very important part of the social media campaign and marketing piece.  I hired a development team and took the best features from the top global job boards to get the most complete functions and benefits for both candidates and employers.  After working on it for almost 6 months we finally had it complete with a complete matching design to the website and I then decided to write a full Press Release and submit it to the same Press Release websites as I previously submitted the announcement of the website.  We got an immediate response to the iPhone App and the following is the Press Release I wrote and used all of our social media accounts (Facebook, Twitter and YouTube) to help spread the word:

PRESS RELEASE

FOR IMMEDIATE RELEASE

MEDIA CONTACT INFORMATION:

Dr. Samuel Dyer

Founder/CEO

MSL WORLD

Website: www.MSLWORLD.com

MSLWORLD.COM LAUNCHES FIRST IPHONE APP TO HELP HR PROFESSIONALS AND RECRUITERS TO GAIN MAXIMUM EXPOSURE FOR THEIR MEDICAL SCIENCE LIAISON JOB POSTINGS

MSLWORLD.com, the only career management website dedicated to the MSL role, today announced the availability of its new FREE iPhone App that enables candidates to search jobs from top Pharmaceutical, Biotechnology, CRO and Medical Device companies directly from their iPhone or iPod touch devices.  In addition to adding a new layer of convenience for candidates, the app provides HR and recruiters with extended reach to both the active and passive Medical Science Liaison candidate who searches for jobs using mobile technology and an increased visibility to their job postings. 

The app simplifies the process to search for MSL roles and is featured packed including:

·      The ability to search for MSL Jobs by: Keyword, Location, or Therapeutic Area



·      Save employer contact details from Job postings directly to your iPhone contact list in just a click



·      Apply to MSL Jobs any time, save a Job for later review, or create and edit job alerts

·      When an MSL Job is viewed it will remain highlighted in the search results for easier tracking

·      The “Recommend Job” function allows jobs to be emailed to the candidate or directly to the iPhone contact list

“Mobile internet technology has changed the way candidates gain access to information and search for jobs, requiring employers to expand their traditional recruitment efforts to ensure their job postings receive the most exposure.”

"MSL WORLD continues to invest in and expand its technology to deliver the most complete set of tools and resources to HR professionals and MSL Candidates," says Dr. Samuel Dyer, CEO of MSL WORLD.com, Inc. "With this new app, MSL WORLD.com provides candidates with access to the latest MSL Jobs to help advance their careers; and employers with the ability to reach these candidates. As the MSL role continues to grow globally, we recognize the value of creating multiple channels for candidates and employers to make connecting easier."

The new MSL WORLD.com application for iPhone and iPod touch users is available on iTunes. MSL WORLD.com will automatically update additional app features and functionality to users to ensure they continue to benefit from the latest technology to advance their careers regardless of where they might be located.

About MSL WORLD.com, Inc. MSL WORLD is the industry’s first and only comprehensive niche career management site 100% dedicated, focused and built to serve the Medical Science Liaison (MSL) career.  MSL WORLD provides numerous FREE resources for MSL candidates including career articles specific to the MSL role, a blog, a global job board for only MSL roles, a YouTube Channel, a Facebook account, Twitter account, and other useful resources.

For further information, please contact:

Dr. Samuel Dyer

Founder/CEO

MSL WORLD

Website: www.MSLWORLD.com

-END-